Craftsman wanted to breathe new life into their historic brand. And what better way than to use a rock band to hype up our DIYers? The campaign, “Do It With CRAFTSMAN,” not only enhanced the brand’s image but also reinstated its prominence. The results? It generated an increase in traffic to Lowe’s by over 80,000 and to Ace by more than 143,000.
Agency: Colle McVoy