With the success of year one’s Boldly Grown Popcorn, we did an encore. This time, we went back to Luke Bryan’s Georgia roots.


Leading up to the launch, we released videos to get fans excited for peanuts while also showing off Luke’s Fendt tractor.


The peanuts were available in three flavors: Homegrown Honey Roasted, Sizzlin’ Sriracha Ranch, and Down South Dill. Packaging was inspired by the previous years’ design and updated to reflect the new flavors.


The website also held fun Easter eggs. In the game Peanut Panic, you play as an 8-bit Luke catching peanuts from the sky.

And two weeks after peanuts sold out, we introduced a new flavor.