The objective of this project was to produce engaging and vibrant videos for four distinct Hamilton Beach products, with the aim of boosting sales on Amazon, Target, and Walmart.
Storyboard Process
We worked closely with the client through multiple rounds of storyboards to nail down the content before creating the videos.
First Round
Our process consisted of a dual design approach. I created two storyboards for each product with different styles for the client to choose from.
Option 1
Option 2
Middle Round
Choosing option 1, we decided to cut the video from :30 seconds to :15, cutting copy to focus the message on customizable coffee.
Final Round
After a few more rounds we had our storyboards finalized and ready for final production.
